Business Boosting Benefits of Promotional Magnets
People love getting free stuff and that includes promotional items. Just listen to a few of these insane but true facts about promotional products. Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. And only one in five people will trash an unwanted promotional product.
Customized refrigerator magnets are one of the most popular and effective promotional items. A quality fridge magnet can set your company apart and help bring in more customers. Let’s explore a few of the benefits of using magnets to promote your business.
7 Benefits of Promotional Business Magnets
Magnets are a great way to promote your business and keep your name in front of your customers. Not only do they dress up a drab fridge, but they can be functional as well by holding up reminders, receipts and kid’s artwork. They are well suited for many businesses including realtors, restaurants, auto and home repair services and more. If you’re still on the fence about whether promotional magnets are right for your business, let’s take a closer look at some of the benefits they provide.
1. Referrals & Repeat Customers
Promotional products work to bring in referrals and repeat customers. They are an incredibly powerful marketing tool because they allow for a customer to physically interact with your brand, creating an experience customers are more likely to remember. Back to those insane but true facts. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.
2. Low Cost Per Impression
Promotional magnets are relatively cost effect to begin with, but when you consider how many times a single person walks past their own fridge every day, the cost per impression for a promotional magnet is next to nothing. It’s been estimated that the average person will visit their fridge between 10 and 12 times a day. That’s over 4,000 impressions a year. And considering six in 10 people hang on to promotional products for up to two years, a single magnet could get you upwards of 8,000 impressions.
3. Flexibility in Design
If you can think it, we can create it. The only real limitation when it comes to our promotional magnets is your imagination. From classic business cards to fun and funky die-cuts, to custom magnet poetry sets or calendars, there are a million different ways to create a promotional magnet that will perfectly represent your brand and resonate with your customers.
4. It Sticks (in more ways than one)
Promotional magnets are literally stuck right in front of a potential customers face. There’s no changing the channel, scrolling or skipping. Promotional magnets, unlike many other forms of advertising, tend to get stuck somewhere and stay there. They also tend to stick in customer’s minds a bit better too with 89 percent of consumers able to recall the advertiser of a promotional product they’d received in the last two years.
5. Easy to Distribute
Another big benefit of promotional magnets that shouldn’t be overlooked is their portability. They are durable and small, which makes them easy for you and any potential customers to carry around. You don’t need to worry about them breaking like a ceramic mug or wearing out like a t-shirt or getting lost like a pen. Once they find their way to a fridge or filing cabinet, they’ll stay there, safe and sound for years to come. They can also be easily mailed since they are flat and lightweight.
Sixty-nine percent of consumers would pick up a promotional product if they deemed it useful and 77 percent of consumers say a promotional product’s usefulness is the number-one reason they keep it. And you can’t deny the usefulness of a magnet. Magnets are used to hold important documents, reminders and drawings to the fridge. They can also serve as decorations. So, get creative in your design and make sure your promotional magnet provides an additional function that your customer can use. It will help ensure your magnet gets a lasting place on the fridge.
7. Shows Appreciation
Promotional magnets are a great way to show your customers they are number one with you. Not only do promotional magnets do a great job of advertising your business, but 53 percent of the time promotional products create a more favorable impression of the advertiser. Make your customers happy and help promote your business at the same time with a promotional magnet.
Boost Your Business with US Magnetix
We deliver custom magnets with ultimate service, specializing in magnets that are unique to you. We have the technology and equipment such as our rotary converting machine to handle any design you can think up, from simple to complex. Our custom magnets are designed fit your business brand, your personal style or your event’s theme. The possibilities are endless with our custom magnet creation service. Get started today by calling 763-540-9497 or send us a message online.